11 APRIL 2025 || Firenze
The Social Hub // Stazione Leopolda
09:30 - 18:30
Innovazione, tecnologia e creatività si incontrano a Bright Festival Pro 2025
4^ Edizione
ATTIVITA’ IN PROGRAMMA
- Keynotes
- Panel o Workshops
- B2B Meetings
- Networking Lunch
- Matchmaking
- Tour privato mostra dietro le quinte
L’EVENTO SI RIVOLGE A:
- Artisti e Studi creativi
- Gestori e proprietari di spazi permanenti
- Organizzatori di mostre, eventi e festival
- Direttori e curatori di spazi culturali
- Marketing e Innovation managers
- System Integrator
- Architetti e Designer
TEMATICHE
La tecnologia come strumento creativo
Dalle opere immersive al videomapping fino agli allestimenti museali, la tecnologia non è solo un mezzo, ma un vero strumento artistico, capace di generare nuovi linguaggi e ambienti.
L’integrazione tra audio immersivo, videoproiezione avanzata e intelligenza artificiale apre nuove possibilità espressive, trasformando le installazioni in esperienze interattive e multisensoriali.
Dalla comunicazione per i brand agli eventi live, questa conferenza esplora come le tecnologie audiovisive non solo supportino l’arte e il design, ma ne siano parte integrante, ridefinendo il linguaggio visivo e sonoro contemporaneo.
FOCUS
Videoproiezione: Le tecnologie immersive per trasformare ambienti e narrazioni.
Un viaggio nel mondo degli ambienti immersivi, dove audio, video e luci si integrano in perfetta armonia per dar vita a esperienze multisensoriali coinvolgenti.
Audio: il nuovo protagonista dell’esperienza artistica.
Mostreremo come le tecnologie sonore di oggi non siano solo un supporto, ma nuovi strumenti creativi che trasformano il modo in cui percepiamo e viviamo l’arte.
Arte e Musei Immersivi: Innovazione digitale per valorizzare il patrimonio culturale.
Dalla videoproiezione avanzata all’audio 3D, fino all’intelligenza artificiale, esploreremo come le nuove tecnologie stiano ridefinendo l’esperienza museale e il rapporto con il pubblico.
Intelligenza Artificiale : nuovi strumenti creativi per l’arte e la cultura.
Dalla grafica generativa alle installazioni interattive, analizzeremo come l’intelligenza artificiale stia trasformando la produzione artistica e il settore museale.
Prezzo (pranzo incluso)
Early Ticket: 29 €
Regular Tickets: 39 €
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L’evento è aperto a soli 70 partecipanti.
In base al profilo professionale e alle tematiche dell’edizione, il team dell’evento esaminerà le richieste di accreditamento e invierà tutte le ulteriori informazioni sul programma e l’accesso all’evento.
Attend inspiring conferences led by industry leaders exploring the future of immersive experiences, brand innovation, and the impact of new media art.
Attend inspiring conferences led by industry leaders exploring the future of immersive experiences, brand innovation, and the impact of new media art.
WED 9 OCT.
BRIGHT PRO NETWORKING CONFERENCE
🕔 09:30 – 10:00
Opening & Welcome to BRIGHT PRO Leipzig
Paolo Loeffler (Kunstkraftwerk Leipzig), Teresa Balestrieri (Bright Festival), Kerstin Leisering ( Wirtschaftsförderung Sachsen)
🕔 10:00 – 11:00 – SESSION I
The Future of Immersive Experiences
Kunstkraftwerk – Leipzig Germany
Rocco Pucci – EPSON Deutschland – Dusseldorf, Germany
Mathieu St-Arnaud – Normal Studio – Montréal, Québec
Stefano Fake – The Fake Factory – Florence, Italy
Felipe Sanchez Luna – Kling Klang Klong – Berlin, Germany
🕔 11:00 – 12:00 – SESSION II
Crafting New Brand Experiences
— in cooperation with The Node Institute
Rory Seydel, Gentilhomme – Montréal, Québec
Daniel Karthausen – Elastique. – Köln, Germany
Stefan Pach and Martin Schwember – Atelier Markgraph – Frankfurt, Germany
Lois Kainhuber – Monomango – Berlin, Germany
🕔 12:00 – 13:00
Lunch Break
🕔 13:00 – 14:00 – SESSION III
New Media and Public Impact
Dirk Ostkamp – Tamschick Media+Space – Berlin, Germany
Clara Sauer – Himmel Unter Berlin – Berlin, Germany
Peter Zorn – Werkleitz Center for Media Art – Halle, Germany
Benjamin Gruner – Pochen Biennale – Chemnitz, Germany
Dana Ryashy – Iregular Studio – Montréal, Québec
🕔 14:00 – 15:00 – SESSION IV
Ways of teaching new media art
Markus Heckmann – Derivative Touchdesigner – Toronto, Canada
Stefan Kraus – The Node Institute – Berlin, Germany
Jenny Thibault – SAT – Montreal, Québec
Paul Hauptmeier – ZiMMT – Leipzig, Germany
🕔 15:00 – 17:00 – NETWORKING & FESTIVAL PRESENTATION
🕔 19:00 – 22:00 – LICHTFEST LEIPZIG 2024:
Experience captivating light installations at various locations on the ring from 7 PM to 11 PM. The Peaceful Revolution will mark its 35th anniversary. For the Lichtfest Leipzig 2024, around 20 light installations by international artists are planned along the inner city ring, highlighting the authentic protest route of the Monday demonstrations.
09 OCTOBER 2024
Kunstkraftwerk Leipzig
Bright _Pro Leipzig is the professional section of the festival. The program includes lectures, b2b meetings and private events aimed at professionals dealing with innovation and creative technologies applied to business, art and entertainment.
Leading-industry enterprises, brand and innovation managers, creative studios, architects and designers, event producers, technology providers, cultural institutions, museum directors and curators, venue managers, technical directors attend Bright _Pro Leipzig events to introduce their projects, extend their knowledge and build new professional connections.
WED 9 OCT.
OPENING CEREMONY
🕔 17.00 - 22.00
– Cooperation and creative exchange between Quebec and Saxony
– Creative economic in Saxony – Overview and initiatives
– 25 years’ of digital creativity development in Montreal
– Kunstkraftwerk – a story of transformation from coal to new media art
– “Québec Illuminé” – Project pesentation & Immersive Show Premiere
THU 10 OCT.
NETWORKING CONFERENCE
🕔 09.30 - 17.00
– The Future of Immersive Experiences
– Crafting New Brand Experiences
– New Media and Public Impact
– Ways of teaching new media art
– Bright Festival Connect – Guided Tour
FRI 11 OCT.
CREATIVE ROUNDTABLE
🕔 16.00 - 19.00
Exploring new trends, software and hardware in experience design
– in cooperation with The Node Institute
We are pleased to share the list of distinguished experts, creative studios, venue managers and cultural institutions representative, who have been invited to participate in the conference as speakers, pending their confirmation:
We are pleased to share the list of distinguished experts, creative studios, venue managers and cultural institutions representatives, who have been invited to participate in the conference as speakers, pending their confirmation:
Nicole Koufou – Québec Government Office to Germany
Katharina Meissner – Mutek – Montréal, Québec
Dr. Angelika J. Odziemczyk – Saxony Ministry
Prof. Dr. Markus Loeffler – Kunstkraftwerk Leipzig
Claudio Caciolli – Bright Festival Connect
MariaGrazia Mattei – MEET – Milano, Italy
Stefan Kraus – The Node Institute
Rapresentative from Centre PHI – Québec
Oasis Immersion – Montréal, Québec
Normal Studio – Montréal, Québec
Gentilhomme – Montréal, Québec
Habo – Montréal, Québec
Flora&FaunaVision – Berlin, Germany
Tamschik Media Art Space – Berlin, Germany
Chemnitz 2025 – Chemnitz, Germany
Himmel Unter – Berlin, Germany
HTWK – Hochschule für Technik, Wirtschaft und Kultur – Leipzig, Germany
& more TBA