VAINGLORY
Max Magaldi
a cura di Simone Sensi
Italy
Audiovisual
CONCEPT
The installation is a reflection on technology and our desire to appear, presenting the compulsion to perform, to which we are all subjected in our online lives, as we try to distinguish ourselves from millions of other users, who are trying to do the same.
It is a journey into our daily obsession with social networks, showing us how in an age when social life has become performance, it is much easier to become creators than citizens.
The 130 smartphones making up the installation, and their social content, become a contemporary pièce, only to return to being the constant noise of our lives again after a few minutes.
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Max Magaldi, musician and artist, has performed all over Europe with different musical projects.
Since 2018, he has been experimenting with digital performance actions combining music, contemporary art and social network hacks and studying public space by developing the concept of sound murals.
He has realised sound murals and installations in Italy, France, Greece, Saudi Arabia and collaborated with artists such as Edoardo Tresoldi, Gonzalo Borondo, Studio Azzurro, Andrea Villa, Alberonero.
Since 2021 he is part of Cubo Teatro, a collective of multimedia artists working on contemporary performance theatre projects.
In 2021, he created MEMISSIMA, the memetic culture festival, of which he is artistic director.